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NEWS CENTER Maine's 41st annual Coats & Toys for Kids

Help us keep kids warm and happy this winter.

MAINE, USA — Update: Thank you to all that donated a toy to our Coats and Toys for Kids Campaign. The Salvation Army has collected all the toys and distributed them to those in need throughout Maine for the holiday season.

Coats can still be purchased through The Wish List or donating a new or gently used coat at all Hannaford and Shaw's throughout the state.

Checks can still be mailed to The Salvation Army to help purchase more coats for those in need this winter season (please see below for the address to mail your check to). 

Original Story:

NEWS CENTER Maine proudly partners with the Salvation Army to collect new or gently used coats and new toys every year for Mainers statewide. You can drop your new or gently used coat and/or new toy at any Hannaford or Shaw's across Maine. 

Look for the Coats and Toys boxes provided by Pepsi at your stores! Pratt Abbott will be cleaning all the coats, and the Salvation Army will distribute them statewide to help keep Mainers warm and happy this winter.

Join NEWS CENTER Maine's Coats and Toys for Kids Day from 7 a.m. to 11 a.m. on Dec. 2 at local Hannaford, Shaw's, and Pratt Abbotts across Maine. 

Bring your gently used or new coat and new, unwrapped toy to one of the following locations and meet your favorite NEWS CENTER Maine talent.

Thank you to Maine Savings Federal Credit Union for sponsoring NEWS CENTER Maine's Coats and Toys for Kids Day. 

Credit: NCM

The NEWS CENTER Maine team loves to help Mainers stay warm and happy every winter, and this year we're celebrating our 41st year of the Coats and Toys for Kids campaign.

Here's where you can find us on the day of the event, come say hello!

  • Pratt Abbott in Portland – 1065 Forest Ave.
  • Hannaford in Sanford – 800 Main St.
  • Hannaford in Augusta – 118 Cony St.
  • Shaw’s in Bangor – 353 Main St.
  • Shaw’s in Auburn – 600 Center St.

Catch the Coats and Toys for Kids live special at 10:30 a.m. on Saturday, Dec. 2, only on NEWS CENTER Maine.

How to purchase a new coat and/or toys this year from the NEWS CENTER Maine Wish List: 

  • Text "KIDS" to 207-828-6622 to receive the Coats and Toys for Kids wish list on your phone.
  • Those who would like to donate online to NEWS CENTER Maine’s Coats and Toys for Kids campaign can click here and be redirected to the wish list. It's a quick and easy way to help Mainers stay warm through the winter and bring a smile to a child’s face during the holidays.
  • NOTE: Please remember that when you proceed to the checkout—click the address called "NEWS CENTER Maine Coats and Toys for Kids."

Please send checks to: 

The Salvation Army

P.O. Box 3647, Portland, ME 04104

Memo:  Coats & Toys for Kids

By estimation, NEWS CENTER Maine has collected more than 855,000 coats—all of which have helped to keep Maine children warm. Since 2004, NEWS CENTER Maine has collected 82,050 toys to distribute to those in need during the holiday season - all with the help of viewers like you. Thank you!

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