BOSTON — Another team in the finals — our third in seven months, but who's counting?

Two decades of winning, and it has never gotten old. Especially for those of us who can recall, sans a Celtics dynasty, how painful it was to watch the curse-ridden Red Sox and early Patriots teams continually lose.

For those that don't, this modern era of winning is all that is known.

Since 2001: 12 titles in 17 championship appearances.

When one team makes it to the finals, we rally behind. That's the New England way. And with the Bruins taking on the St. Louis Blues in Game 1 of the Stanley Cup Final on Monday night, that's exactly what's happening again.

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The Patriots shared a photo illustration of several New England players wearing Bruins gear at practice in Foxboro. The caption includes "4 more Ws," in reference to the number of games needed to win the Cup, and a "let's go" – a phrase made popular by future Hall of Fame quarterback Tom Brady.

The Red Sox, having won the World Series last October, tweeted a cocky caption – "Boston needs more hardware!" – accompanying a video in which Xander Bogaerts, Eduardo Nunez, Michael Chavis, Steve Pearce and Eduardo Rodriguez all offer personal good luck messages to the Bruins.

The Celtics posted a graphic with Jaylen Brown in a Bruins jersey. The post reads, "Good luck @NHLBruins! GO GET THAT CUP."