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Maine marijuana retailers sell $1.4 million in first month of legal sales

Maine’s adult-use market launched on October 9 and saw sales from six active licensees that month. Three more adult-use retailers opened their doors during November.

AUGUSTA, Maine — Preliminary sales data from regulators at the State of Maine's Office of Marijuana Policy (OMP) indicate Maine’s marijuana retailers grossed about $1.4 million and made 21,194 transactions during the first month of retail sales. 

The data, which was extracted from the state’s inventory tracking system, called Metrc, shows that smokable marijuana made up 76 percent of sales, while concentrates and infused products accounted for 14 percent and 10 percent, respectively.

Maine had fewer than 10 stores open during that time period. In comparison, Massachusetts sold around $2 million from just two stores in it's first five days of recreational marijuana sales in 2018.

But, the Maine Office of Marijuana Policy said its number is a decent showing, considering legal sales started during the coronavirus pandemic and supply shortages.

"The licensees, the businesses were limiting how much product an individual could get to make sure they could meet demand for all the customers that come through their doors," said Maine Office of Marijuana Policy Director, Erik Gundersen.

Maine’s adult-use market launched on October 9 and saw sales from six active licensees that month. An additional three adult-use retailers opened their doors during the first week of November. The reporting period covers sales made from Maine’s retail sales launch date of October 9 through the end of the day on November 8—a total of 31 days.

“While it is easy to focus solely on the numbers, it is important to note that the Office of Marijuana Policy’s primary objective is maintaining the high standard of public health and safety we have set for the adult use program,” Gundersen said“We appreciate the commitment our licensees have demonstrated to enact COVID protocols to ensure a safe launch and their continued commitment to these efforts in light of the recent spike in COVID cases in Maine.”

Adult-use monthly sales totals and product types have been added to OMP’s existing transparency dashboard and are available HERE. The initial data set includes the first month of retail sales. Beginning in December, sales information will be updated monthly with the preceding month’s totals.

Sales data are preliminary in nature, subject to further revision and have not been audited. The OMP is responsible for the oversight of all aspects of legalized marijuana, including Maine's existing Medical Use of Marijuana Program.

EDITOR'S NOTE: The below video aired on Oct. 17.