The first Super Bowl win by the Patriots in 2002 was the year Budweiser released the "Clydesdale Respect" commercial, in remembrance of the victims in the September 11, 2001 attacks. The commercial had the Budweiser Clydesdale's walking across the Brooklyn Bridge into New York City.
In 2004, another Budweiser commercial aired called Budweiser “Donkey”. In this commercial, the donkey wishes that one day he could become one of the Budweiser Clydesdales. Another popular commercial that year was the Pepsi “Hendrix” commercial where Jimmy Hendrix in the early 1950s walks down the street and chooses the Pepsi machine over the Coke machine.
2005 brought commercials such as Budweiser “Welcome Home”, where people in an airport applaud soldiers coming home from war, and Ford “Gang”, where a biker gang is scared off by Ford vehicles.
A quirky Snickers commercial called “The Brady Bunch” aired in 2015 where Marsha Brady’s parents tell a hungry Marsha to calm down and to eat a Snickers.
2017, the last Super Bowl win for the New England Patriots, aired a commercial by Intel called "Brady Everyday" where the commercial used 360-degree instant technology to showcase Patriots’ quarterback Tom Brady.
