(NEWS CENTER) — A shoe company with a factory in Skowhegan is facing an online firestorm, which includes people recording themselves burning the company's products.

New Balance is the target of the scrutiny after a Wall Street Journal reporter sent this tweet after speaking with a top official at the company: "New Balance: The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction."

There are hundreds of comments on New Balance's Facebook page, some praising the statement and pledging to buy more shoes, and others criticizing company leaders for publicly supporting Trump.

Videos are popping up on Twitter with people watching their shoes burn, flushing them down the toilet or taking videos of themselves sticking their shoes in the trash can.

In reaction to those videos, New Balance released a statement, saying the company believes in acting with the utmost integrity and welcomes all walks of life.

New Balance had previously voiced its opposition to the Trans-Pacific Partnership (TPP), a trade deal with Pacific rim nations that was negotiated by the Obama administration, one that New Balance believes would jeopardize jobs at its five factories in New England.

President-elect Donald Trump was outspoken in his opposition to the TPP, but Hillary Clinton also came out in opposition to it before the election.

New Balance officials have reportedly said the statement that was put out on Twitter was not meant as a political stance and was taken out of context.