SOUTH PORTLAND, Maine (NEWS CENTER) – Despite more and more shoppers shifting to online retailers, hundreds of shoppers hit the stores Friday morning across the state to get their hands on the best Black Friday deals.

The number of shoppers out was much smaller than previous years. Many stores opened later this year. Big box stores like Target and the Freeport outlets opened at 6

Store management at Cabela’s in Scarborough told NEWS CENTER they noticed considerably less people waiting in line.

The store opened its doors at 5 a.m. Some people waited up to 14 hours.

“It’s about the memories,” Jay Hodgdon said. It was Hodgdon’s fourth year waiting in line at Cabela’s.

Crowds at Target in South Portland were also down to start, but when the store opened its doors at 6 a.m. the parking lot was flooded with people.

That was not the case at The Maine Mall. Many shoppers said it was not what they expected.

“I thought it was going to be really packed,” first-time Black Friday shopper Molly O’Brien said. “But it’s just like a normal day.

The average American is expected to spend an average of $967 on holiday gifts this year, according to The National Retail Federation.

The report found that 69-percent of Americans, 164 million people, planned to shop during the Thanksgiving weekend this year.

Still, big box stores are working hard to compete with online retailers. Target and Best Buy doing all they can to entice shoppers with bonus gift cards when they purchased hot ticket items like television, gaming systems and phones.

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