(Portland Press Herald/J. Craig Anderson) — Hannaford is rolling out a new, digital-only customer loyalty program based around a smartphone app that delivers a personalized stream of digital coupons to each customer.
Known as My Hannaford Rewards, the program requires customers to download a Hannaford app that is available on both the Google and Apple app stores. The app serves up a new batch of electronic coupons each week that is tailored to that customer’s buying preferences based on past shopping activity. It is similar in functionality to Shaw’s supermarkets’ “MyMixx” app, but with a few differences.
